Lilou has one primary objective: shatter the notion that sexual wellness products are taboo and by nature, are designed to live hidden, out of sight.

Branding plays a pivotal role in achieving this goal. The strategy is twofold. First, create the ultimate sense of subtle luxury. Second, be bold in all depictions of sexual intimacy.

LILOU is French for “lily” - a play on the sexual references of a flower. Visuals in both brand and form are designed to emanate luxury while piquing the curiosity of an onlooker. This results in products that live out in the open, proudly on display. At times, even a topic of conversation.

The ‘u’ in the logo is a subtle nod to a woman’s body. The playful simplicity creates a memorable brand that can be recognized in any context.