New York City’s newest boutique hotel, The Sleeping Lady, invites guests to revel in the playful side of history.

Inspired by Parisian architecture and traditional Renaissance art, the objective for this project was to strike a balance between ‘old’ and ‘new’. The essence of the brand is centered around our bold “lady pink”, an unexpected contrast which catches the viewer by surprise. Traditional typeface pairings and historic imagery can be found dancing with lighthearted illustrations, in every touchpoint of the brand.